As Saudi Arabia gears up for Eid Al Adha and the arrival of Hajj pilgrims, the essence of giving takes center stage, permeating homes and communities. Marked by reflection and sacrifice, this season sees fragrance as a pivotal tradition to honor guests and create enduring memories. Amidst this backdrop, luxury perfume brand Ahmed Al Maghribi Perfumes has launched a campaign focused on these values, showcasing new products, curated sets, and seasonal offers across its diverse range of perfumes, oud, fragrance oils, and home fragrances.
Originating in the UAE, Ahmed Al Maghribi Perfumes has expanded its reach throughout the GCC and continues to grow on the global stage. With over 190 stores, the brand is celebrated for blending Arabian heritage with modern sensibilities. Its offerings include Dehn al Oud, Concentrated Oils, home fragrances, and meticulously crafted Perfume Gift Sets. As the demand for perfumes rises in KSA during Hajj and Eid, the brand is enhancing access through both retail locations and online platforms, making it easier for customers to purchase perfumes digitally.
Central to this season’s lineup is Flower Gris, a new fragrance that debuts with a soft initial profile evolving into a balanced scent ideal for daily wear and social gatherings. This composition emphasizes long-lasting presence without being overpowering. Additionally, the recent release of Dulook merges traditional elements with a contemporary flair, embodying the depth characteristic of top Arabic perfumes while maintaining a clean finish.
The YA HAAJJ gift set adds a meaningful dimension to the collection, specifically crafted for those returning from Hajj as a token of appreciation and remembrance. Available online, it is part of a broad selection of gift sets designed for Eid visits, family gatherings, and spiritual gifting. The seasonal collection also features Safa Marwah, Ya Taibah, and Labbaik Gift Sets, each inspired by the Hajj journey’s significance, offering a balanced mix of premium perfumes, oud, bakhoor, and concentrated oils for both everyday rituals and special occasions.
To support this festive period, Ahmed Al Maghribi is offering up to 40 percent discounts on selected items both in-store and online. These offers cater to the heightened interest in perfumes in KSA during this time, providing quality options that are both accessible and premium. A senior executive from the company emphasized the campaign’s purpose-driven nature, stating that the focus is on creating easy-to-gift, meaningful products rooted in tradition while making luxury accessible. By aligning new launches with an established product catalog, Ahmed Al Maghribi continues to fulfill the needs of customers seeking reliable perfumes during this significant season.
